It’s been quite a roller coaster ride. It seems every week Australian TV presents us with yet another watermark. Yesterday I blogged about the ABC, previous to that it was Channel Nine.
Well, Channel Nine are at it again (yes, I’m a bit late on this – they changed it a week or so ago, but I got a bit busy, and then the ABC thing came up).
Here’s Channel Nine’s new HD wartermark in action.
That’s quite the improvement over the previous attempt, no? Let’s see them side by side.
So, what’s the problem? It’s smaller. Are you never satisfied Jamie?
Well, check out the location of the new Nine HD logo. See the wide gap to the right of the logo? The watermark is actually positioned for a 4:3 picture.
I can tell you right now Channel Nine, no one is watching Nine HD in 4:3. No one.
You stupid, stupid people. Stop messing with the picture! We don’t need to continually see what station we are watching – that is what the ‘info’ button on a digital set top box remote reveals when required. Do you not understand technology? Your logo doesn’t stop people copying your shows and putting them on BitTorrent. All it does is annoy everyone who watches your shows. You really don’t get the internet either. No wonder your ratings continue to plummet.
Here’s a collection of all the watermarks, except SBS – that’s another rant yet to come. I guess the only reason I haven’t ripped in to 7 HD is that they’ve at least stuck with their first attempt (annoying as it is). Keep in mind that 3 of these watermarks are in a 4:3 frame, 1 is too far out from the corner, and all are annoying as hell!
We’ve got it good.
Indian TV looks like this:
http://img323.imageshack.us/img323/3685/svideo20050902142935h14si.jpg
or
http://img374.imageshack.us/img374/963/svideo20050821231601h18yk.jpg
Usually with more opaque logos, and ANIMATED logos
There are several things which would make your head explode:
1. Flicking channels, there was some show with a similar marquee as the first picture. I noticed the clock slowly moving up. I looked closer and saw a mouse cursor!
After moving the clock he moved the big marquee, to make room for another one, which popped up with even more information, scrolling in a different colour.
2. Flicking channels… saw a windows xp blue chkdisk screen! The machine must have rebooted uncleanly.
We watched it go through its thing, then you hear the windows startup noise! the desktop background is the tv station’s logo. TV resumed sometime after that.
3. Dynamic range compression on the sound is so high, and varies so much you simply cannot put the remote down, constantly adjusting for each TV ad (which there are not short). This is also the reason why you hear what the neighbors are watching.
Comment by Elias Lopez — February 16, 2008 @ 10:16 pm