Auntie “fixes” their watermark

Posted to TV, by curmi on the March 9th, 2008

Apparently.

Here is the watermark as I discussed some time back:


Old ABC1 Watermark

And here it is now:


New ABC1 Watermark

So, the ABC “listened” to the complaints. They made it a little bit smaller, and a little bit more translucent.

And apparently everyone is now happy. “The ABC care about us”. “The ABC listened”.

No. The ABC served everyone a shit sandwich. And when there were complaints, they put some sugar on it. And people ate it and thanked them.

People today are conditioned to accept crap. Whether it’s the software they use, the cinemas they sit in, or the TV stations they watch. Near enough is good enough.

Where are the people questioning why we need this watermark at all? Or why it has to be so large? Or why it has to be in the 4:3 region of wide screen broadcasts?

And more importantly, how could anyone in charge of such an organisation have allowed the first version of the watermark to be released – regardless of whether they later “fixed it”?

The people of Australia own the ABC. We pay for it in taxes. We should be demanding the removal of this watermark from our screens – not celebrating that they reduced it in size! That’s not a victory!

I hope you are enjoying that sandwich.

This entry was posted on Sunday, March 9th, 2008 at 6:32 pm and is filed under TV.
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One Response to “Auntie “fixes” their watermark”

[...] written on numerous occasions about watermarks, and more recently about the ABC in [...]

Pingback by Curmi the Blog » Blog Archive » ABC HD — January 2, 2010 @ 9:54 pm

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