Front page of The Age today is this ad:

Screen shot 2009-12-07 at 10.53.47 AM

“Faster simpler”? What does that mean? Did they possibly mean “Faster, simpler”? ¬†And given the other sentences ended with correct punctuation, shouldn’t that one end with a full stop?

Not to mention the large 7 is a different font than the 7 in the actual logo at the bottom?

It’s just lazy, like everything Microsoft does. Their ads have as much attention to detail as their operating system. No need to click the “Experience now” button – I think that ad tells you exactly what to expect.

Faster Simpler

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