Sadly, Michael Jackson passed away last week. I was a fan, so a sad day.

A large memorial was planned and televised around the world. Although I was a fan, I wasn’t a big enough fan to tune in to the telecast in the early hours of the morning here in Australia. But I did happen to see a repeat telecast in the afternoon.

So, a little about the memorial. First, the memorial was Classy with a capital C. I mean, you had a gold coffin:

And all the men in the family wore a single silver glove:

But this post isn’t about the Jackson family and their cashed-up-bogan style. It’s actually all about Channel 7 – the Australian Free-to-air commercial television network that has its own style as classy as the Jackson’s.

Take a look back at those stills. We have a 7 network logo in the top left hand corner. Nice. Subtle.

Then look at the bottom left hand corner. Oh, classy. A hat, glasses and silver glove – just like Michael Jackson. Taking up almost a quarter of the screen. And on screen continuously throughout the broadcast.

Yep, that’s right – two “watermarks” on screen throughout the broadcast. Nice one Seven. That big orange and black one was nice and subtle.

But that’s not all. This is Seven’s SD channel. What’s on the HD Channel? Let’s take a look:

Oh they didn’t? Oh yes they did. An obscure 1940’s black and white movie, 4:3, scratchy as hell. Nice one Seven. Great use of that HD channel of yours.

Free-to-air television in Australia is Crap.  With a capital C.

With a capital C

One thought on “With a capital C

  • September 4, 2009 at 3:32 pm
    Permalink

    The funeral begins this afternoon, and the pallbearers have broken out the single, sequined, white gloves again !
    At least they’re consistent :-)

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