Train your brain, your powers gain.
A simple game, just match the same.
As your score grows, the faster it goes.
With an Apple Watch twist, play it from your wrist!
A colourful, fun game that also helps train your brain. Play it from your iPhone, iPad, iPod touch, or even from your Apple Watch.
Now available in the App Store. Go get it!
Front page of The Age today is this ad:
“Faster simpler”? What does that mean? Did they possibly mean “Faster, simpler”? And given the other sentences ended with correct punctuation, shouldn’t that one end with a full stop?
Not to mention the large 7 is a different font than the 7 in the actual logo at the bottom?
It’s just lazy, like everything Microsoft does. Their ads have as much attention to detail as their operating system. No need to click the “Experience now” button – I think that ad tells you exactly what to expect.
Just some random thoughts on a lazy Sunday morning.
Reconnect on Facebook
Logging in to the new look Facebook the other day I was greeted with the following suggestion:
Could it be that I actually talk to my wife in real life? Damn, Facebook is getting to be as crap as Twitter.
Windows 7 copied OS X
A Microsoft exec said they copied OS X. Another exec then said the first has no idea and they didn’t copy OS X – apparently the Windows 7 team lived in a bubble without internet access for the last 8 years and made it all themselves.
I’m going to surprise everyone and say that I think they didn’t copy OS X. If they did, they are shit copiers. Or the photocopier broke down part way through.
Evolution for children
My grand nephew is being brain washed by his grandparents in to Christianity. He’s 7 years old, and being told that God created Adam and Eve. They’ve got him reading a children’s version of the bible at night. Time for me to step up as Great Uncle and self-appointed Scienceparent – I’ve ordered him a book “Our family tree: An evolution story” – something he could also read at night. That’s a first step anyway to give him some balance.
Macs and viruses
I’ve had it with idiots who keep telling me the Mac has viruses too (defending the fact that Windows has a bizzilion viruses and you only have to connect to the internet for like 1 second with Windows 7 and you are infected). The Mac, currently, has no viruses. It has no viruses because no one has worked out how to make a virus for it – not because there are too few users. It is a holy grail for virus writers – the best they have done so far is write trojans for it (which every operating system can have).
Just because you wish the Mac was as virus ridden as the piece of shit operating system you choose to use does not make it a reality. Accept that your choice of computer is crap and live with it.
Apple just a few weeks ago announced availability of a new mouse – the Magic Mouse. Let’s take a look at this beauty.
It is wireless, has no visible buttons (but is in fact a touch sensitive 2 button mouse), has multi-directional scrolling via a touch surface (with acceleration), and support for multi-touch gestures.
WarMouse today announced the availability of a new mouse – the OpenOfficeMouse. Let’s take a look at this beauty.
It is wired, has 18 buttons, a scroll wheel, and a joystick.
I was going to rant about the open source community and how they are even worse than Microsoft at innovation and usability (who would have thought it was possible?), but I think the OpenOfficeMouse does that without me saying anything more. But this monstrosity does remind me of a great cartoon – I recycle this a lot at the office when feature requests start to make the usability of our applications questionable.
Oh, and I apologise for the appalling title of this article. It is late.
I don’t spend a lot of time on Microsoft’s website, but today I happened to visit, and was greeted with this on their front page:
This one ad, taking pride of place on Microsoft’s front page, is a showcase for just some of what is wrong with Microsoft.
First, the obvious thing is Microsoft desperately wants to be cool. So desperately. You can smell the desperation.
I can tell you now, using “pretty dope” on your website does not make you cool. In fact, this ad reminds me of some teenager’s father trying to act cool with his teenage son’s friends as they leave to go out partying on a Saturday night:
“Homies…that car is the shizzle! You dudes are dope!!! Where da bitches at tonight? Yo?” (flicks fingers in an attempt to make some cool gang sign he saw on Law and Order).
Mentioning “Twitter” does not make you cool either. You can’t just throw around the latest trends – It makes you look like a try hard.
But there is more. There is always more.
“More reviews”? Was that a review? Well, I guess it was. Just not a particularly good one. A random tweet from a random anonymous user with a one line comment. That’s the quality I’m looking for in a review about an OS that I’m about to drop AU$200 or more on.
But the quality of the copy is nothing compared to the details. Take a look to the right of the ad. We have a number of buttons:
So what’s wrong? Well, first we have different size buttons. This is sloppy when the buttons are all left aligned and not vastly different in text length or position, and even if you argue it is because the text is shorter in some, then you’ll notice inconsistent spacing (between the last letter and the arrow), so that argument doesn’t explain the size variations. And finally, inconsistent capitalisation (“Learn More” versus “Find out more”) – I mean, that is beyond sloppy.
It’s all part of the Microsoft experience – sloppy and inconsistent. Don’t forget this is on the front page of a multi-billion dollar company with an advertising budget of 1.4 billion dollars in 2009 – almost 3 times the budget of Apple in that same year! Compare their ads. Compare their websites!
It’s about sweating the details. It is why Apple’s software is a superior experience to Microsoft’s. It is why the iPhone blows away Windows Mobile. Microsoft still doesn’t get it.
If you are reading this and you still don’t get why those buttons are bad, you see nothing wrong with the ad text, and you can’t smell that desperation, you probably deserve to be using Windows. I can offer you no more.